ACADEMY · FOR WINERIES
Sell more wine directly. With social media.
A practical half-day workshop at your winery, with award-winning sommelier and creator Davide Dellago. No video team, no marketing department: just you, your phone and your vineyard.
REQUEST A WORKSHOP DATE →✔ 4 hours on site · no experience needed · you leave with your first reel
WHY THIS MATTERS
Your wine is good. Now more people need to know it.
The market is getting tighter
Switzerland drinks less wine and big buyers take less. Your own customers make you independent.
Guests decide on Instagram
Before anyone books a tasting or orders a case, they look at your feed.
Bottle photos don't sell wine
People, stories and your vineyard do. And you can film them yourself.
HOW IT WORKS
4 hours at your winery. Afterwards you know what to post.
From the first idea to a finished reel, always on your own account.
How social media works today
Why attention beats followers, and the 3 rules of content that works.
Before you film
Who you're talking to, and how fixed formats stop you starting from zero.
Ideas that work
Turn your guests' questions into reels, and check what already works before you film.
Reels that hold attention
Hook, content, payoff: why the first seconds decide everything.
From script to post
Write it, film it on your phone, edit it simply, post it with ease.
You leave with
YOUR TRAINER
Davide Dellago
I didn't learn social media in a marketing course. I learned it on my own channel – with wine.
Sommelier in Michelin-starred restaurants, then @wine.davide: no budget, no ads. In 2026 it won the VinoInfluencers World Award in the category #winemarketing, a first for Switzerland. Today my agency does this for restaurants, hotels and wine businesses.
INVESTMENT
One price. Your whole team.
CHF 2'400
flat fee · travel included · excl. VAT
Follow-up: analyse & improve
Once your first reels are live, we look at your numbers together and decide what to change. 2 hours, online.
On Demand
Associations and regions
Want to train several wineries together? We run group workshops. Price on request.
QUESTIONS
Good to know.
We have no social media experience. Can we do this?
Yes. If you can use a smartphone, you can do this. The workshop is made for wineries without a marketing team.
When does it take place?
Outside harvest, ideally January to March or early summer. You suggest a period, we find the day.
Who should join?
Everyone who creates content or might appear on camera. Ideally the winemaker too: that's the strongest face your winery has.
Which languages?
German, English or Italian. French coming soon.
Ready to show what your winery is about?
Fill in the short form below. You'll get proposed dates within 24 hours.
✔ No commitment · ✔ Reply within 24 hours · ✔ Dates outside harvest
Request a workshop date
